Mattel Creations at SDCC 2026

Mattel Creations at SDCC 2026

IT'S THAT TIME AGAIN

Die-hards descend on San Diego Comic-Con for the ultimate fandom event of the year! Collector communities are getting ready for spectacular new reveals, and we're here to make those dreams come true. We’re honoring this epic annual celebration with eight new collectibles, all of which deserve a prime place on your display shelf.
Explore

THE 2026 COLLECTION

Masters of the Universe

Gym Bro Skeletor Action Figure

Gym Bro Skeletor Action Figure

Hot Wheels

KPop Demon Hunters Porsche 911 GT3 R (992)

KPop Demon Hunters Porsche 911 GT3 R (992)

Hot Wheels

Stranger Things 10th Anniversary ’83 Chevy Van

Stranger Things 10th Anniversary ’83 Chevy Van

Hot Wheels

Top Gun 40th Anniversary Set

Top Gun 40th Anniversary Set

KPop Demon Hunters

“How It’s Done” Ramyeon Figure 3-Pack

“How It’s Done” Ramyeon Figure 3-Pack

Jurassic World

Hammond Collection 25th Anniversary Velociraptor

Hammond Collection 25th Anniversary Velociraptor

Monster High

Skullector Lagoona Blue Doll

Skullector Lagoona Blue Doll
Block 1 Image Mobile Block 1 Image
Block 2 Image Mobile Block 2 Image

AN UNEXPECTED FORM OF ATTACK

In the new Masters of the Universe movie, Skeletor doesn’t just fight He-Man in the physical world. He brings the battle directly into Prince Adam’s mind! In celebration of the movie and inspired by the fun of San Diego Comic-Con, we’ve recreated the “gym bro” appearance Skeletor takes on during this dastardly mind-meld attack. By the power of those abs, Skeletor can lift the stacked barbell or dumbbells with ease. The weights feature premium metal accents, and we’ve also included his customized gym towel, so he can wipe down the machines after he wipes the floor with He-Man. Nyaah!
Explore
Block 1 Image Mobile Block 1 Image
Block 2 Image Mobile Block 2 Image

TWO SCENE-STEALERS IN ONE

In the movie KPop Demon Hunters, you can’t help but watch the quirky Derpy, a supernatural tiger with a perpetual grin. On the racetrack, you can’t take your eyes off the Porsche 911 GT3 R (992), their latest high-performance motorsport model. Put them together, and you get this must-own Hot Wheels casting featuring an all-metal body and base, plus premium Real Riders wheels. Inside the closed-box package, you’ll find the car in a special die-cut blister card, sitting on Derpy’s outstretched tongue.
Explore
Block 1 Image Mobile Block 1 Image
Block 2 Image Mobile Block 2 Image

A NARROW ESCAPE

Do you remember how you felt, the moment you saw Eleven flip the van in season 1 of Stranger Things? That’s the thrill Hot Wheels captured in honor of the series’ 10th anniversary and the series finale. Our die-cast metal ’83 Chevy Van features a show-accurate Hawkins Power and Light deco, frozen in a diorama blister that re-creates the iconic scene. Underneath the van, we included three bicycle pieces featuring the four riders – Mike and Eleven, Lucas, and Dustin.
Explore
Block 1 Image Mobile Block 1 Image
Block 2 Image Mobile Block 2 Image

WATCH THE BIRDIE!

The military brass called it the Fighter Weapons School, but the pilots came up with a cooler name: Top Gun. In honor of the original film’s 40th anniversary, Hot Wheels made this spectacular recreation of the “impossible” inverted flight scene. The custom stand with die-cast plate holds two die-cast fighter jets: Maverick and Goose’s F-14 Tomcat, and our first-ever version of the enemy “MiG-28” (in reality, a repainted F-5 Tiger). And we’ve put something especially unique on the package: a copy of the photo Goose took during that scene.
Explore
Block 1 Image Mobile Block 1 Image
Block 2 Image Mobile Block 2 Image

BATTLE. RAMYEON. JUMP!

Our tribute to this iconic moment from KPop Demon Hunters captures the three HUNTR/X idols with a stylized design, each one taking a bite from their personally branded ramyeon cups. The diorama presentation lets you display these figures inside the plane, or easily remove them with collector-friendly access from the back of the package.
Explore
Block 1 Image Mobile Block 1 Image
Block 2 Image Mobile Block 2 Image

DRAWN TO THE ATTACK

The velociraptor is one of the most fearsome dinosaurs in the Jurassic World franchise, and the ones you saw on Isla Sorna were more dangerous than ever. To celebrate the 25th anniversary of Jurassic Park III, we’ve created a figure inspired by SDCC’s roots. The body of this premium Hammond Collection figure features a comic-book-like styling, and the packaging continues the theme with a comic cover for the outer window box and an inner comic-panel display. Don't miss this first-time-in-the-line stylization!
Explore
Block 1 Image Mobile Block 1 Image
Block 2 Image Mobile Block 2 Image

CREATING MASQUERADE MAGIC

Ghouls Rule put your favorite Monster High characters in scare-sational costumes to celebrate Halloween! We’re bringing it back in honor of SDCC with a sixth doll in the line – Lagoona Blue. She’s this year’s party-planning monster in charge, and she’s already got her outfit for the occasion: a gore-geous dress with pleated fins for sleeves, and screamium accessories inspired by angler fish and eel-like skeletons. She wears iridescent makeup and poses on a stormy stand featuring kraken tentacles.
Explore